Volkswagen Crocs Collaboration

In recent years, collaborations between fashion and automotive brands have become increasingly popular. From luxury car companies teaming up with high-end fashion houses to streetwear brands collaborating with renowned car manufacturers, the merging of industries has created unique and highly desirable products. One such collaboration that has caught the attention of many is the partnership between Volkswagen and Crocs.

Volkswagen, a German multinational automotive manufacturing company, is known for its sleek designs and innovative technology in the automobile industry. On the other hand, Crocs, an American brand, is famous for its comfortable and lightweight foam clogs that have become a staple in many people’s wardrobes. The unexpected partnership between these two companies has resulted in an exciting and highly talked about release – the limited edition Volkswagen Crocs. In this blog post, we will delve into the history of Volkswagen and Crocs, the details of their collaboration, and more.

History of Volkswagen

Volkswagen was founded in 1937 by the German Labour Front under Adolf Hitler’s direction. The company’s name translates to “People’s Car” in German, and it was initially designed to manufacture affordable and practical vehicles for the general public. During World War II, Volkswagen produced military vehicles and became a symbol of Germany’s industrial power.

After the war ended, Volkswagen was taken over by the British and later handed back to Germany in 1949. It was then that the iconic Beetle was born, which quickly gained popularity across the world. In the following decades, Volkswagen expanded its line of vehicles, including the Golf, Jetta, and Passat models, and became one of the largest car manufacturers globally.

Over the years, Volkswagen has also collaborated with various brands, such as Porsche, Audi, and Lamborghini, to produce high-performance cars. However, the collaboration with Crocs marks its first partnership with a footwear brand, making it a significant move for both companies.

Introduction to Crocs Footwear

Crocs was founded in 2002 by three American friends who were on a boating trip in the Caribbean. Inspired by the foam clogs worn by sailors, they created their own version of comfortable and lightweight shoes made out of CrosliteTM material. The brand’s popularity began to soar in 2006 when celebrities, such as Jack Nicholson and George W. Bush, were spotted wearing them.

Despite receiving criticism for their unconventional design, Crocs quickly became a household name and expanded its range to include sandals, flip flops, and boots. Their shoes are known for being highly durable, odor-resistant, and easy to clean, making them a favorite among people of all ages. In recent years, Crocs has also collaborated with other brands, including Post Malone and Justin Bieber, to release limited edition collections.

Collaboration Between Volkswagen and Crocs

The idea for the collaboration between Volkswagen and Crocs came about when Volkswagen’s head of lifestyle communications, Sascha Heyn, reached out to Crocs. He wanted to create a unique product that would celebrate both brands’ identity and appeal to a wide audience. After several meetings and brainstorming sessions, the concept of a limited edition collection of Crocs inspired by Volkswagen’s Beetle car was born.

The partnership between the two brands is a perfect fit, as both prioritize innovation and functionality in their products. According to Heyn, “Volkswagen represents exceptional design, and Crocs stands for fun, colorful, and quirky footwear.” Together, they aimed to merge these elements into a collection that would appeal to consumers looking for both style and comfort.

Limited Edition Volkswagen Crocs Release

In March 2020, the limited edition Volkswagen Crocs were released, much to the excitement of fans of both brands. The collection features three different designs, each inspired by different models of the iconic Beetle car – the Beetle Convertible, the 1960s Beetle, and the Volkswagen Bus. The shoes are available in a range of colors, including yellow, red, blue, and white, mirroring the colors of the cars they represent.

The shoes also feature design elements that pay tribute to the Beetle car, such as tire tread marks on the outsole and a replica of the VW logo on the heel strap. The collection is unisex and comes in both adult and children’s sizes, making it accessible to everyone. The limited edition aspect of the release has created a buzz among fans, and the shoes have been selling out quickly, with some pairings being resold at high prices online.

Design Features of Volkswagen Crocs

One of the main design features of the limited edition Volkswagen Crocs is the use of CrosliteTM material, which is known for being lightweight and comfortable. The shoe’s foam-like texture provides cushioning and support, making them ideal for everyday wear.

Another unique element of the design is the inclusion of JibbitzTM charms, which can be attached to the holes on the upper part of the shoe. These charms come in the shape of different road signs, such as stop signs and traffic lights, adding an extra touch of fun and quirkiness to the shoes.

Furthermore, the collaboration stayed true to both brands’ identities by incorporating Volkswagen’s classic colors, such as the signature blue and white, with Crocs’ bold and playful designs. This combination resulted in a collection of shoes that are both stylish and functional, appealing to a wide range of demographics.

Availability of Volkswagen Crocs

The limited edition Volkswagen Crocs were initially released through the official Volkswagen website and select retailers worldwide. Due to the high demand, the shoes have been restocked multiple times and are now available on various online platforms, including Amazon and eBay. However, as it is a limited edition collection, there is no guarantee of future restocks, making it essential for interested buyers to act fast.

The availability of the shoes has also expanded to include certain physical stores, such as the Volkswagen dealership in Wolfsburg, Germany, and various Crocs retail locations. This move has allowed customers to try on the shoes before purchasing them, adding a personal touch to the buying experience.

Price Range of Volkswagen Crocs

As with most collaborations, the limited edition Volkswagen Crocs are priced higher than regular Crocs. The adult-sized shoes range from $54.99 to $64.99, depending on the design and platform of purchase. The children’s shoes are slightly cheaper, ranging from $49.99 to $59.99. Despite the higher price point, the shoes have been selling out quickly, indicating their popularity among consumers.

Consumer Reviews on Volkswagen Crocs

The release of the limited edition Volkswagen Crocs has received mixed reviews from consumers. Some have praised the unique and playful designs, while others have criticized the high price point for a pair of Crocs. However, the majority of reviews have been positive, with many expressing their love for the comfort and lightweight feel of the shoes.

One consumer wrote, “I never thought I would say this, but these are the coolest Crocs I’ve ever owned! They are so comfortable, and I love the design.” Another stated, “I am a huge fan of both Volkswagen and Crocs, so this collaboration was a dream come true for me. The shoes are everything I expected and more!”

Comparison with Other Branded Footwear

The collaboration between Volkswagen and Crocs has sparked a new trend in the fashion industry, with other brands following suit and releasing their own version of branded footwear. Companies like KFC, Peeps, and Heinz have all released collaborations with popular footwear brands, creating unique and highly sought after products.

However, what sets the Volkswagen Crocs apart from these collaborations is its focus on functionality. While other brands have created novelty shoes that may not be practical for everyday wear, the limited edition Volkswagen Crocs stay true to both brands’ identities and prioritize comfort and usability.

Future Prospects of Volkswagen Crocs Partnership

The success of the limited edition collaboration between Volkswagen and Crocs has opened up possibilities for future projects between the two brands. Both companies have expressed their satisfaction with the collection’s response, with Heyn stating, “We are thrilled about the positive feedback and the traction we have seen so far. We are definitely open to exploring further partnerships in the future.”

This partnership has also sparked conversations about potential collaborations between other car manufacturers and footwear brands, creating new and exciting opportunities for the fashion industry.

Conclusion

The collaboration between Volkswagen and Crocs has proven to be a unique and successful venture, resulting in a highly desirable collection of shoes. By combining Volkswagen’s innovative designs with Crocs’ comfortable and lightweight materials, they have created a product that appeals to a wide range of consumers.

The limited edition Volkswagen Crocs have been a hit among fans of both brands, selling out quickly and garnering praise for its design and functionality. With its availability expanding and potential for future collaborations, it is safe to say that this partnership is only just the beginning for Volkswagen and Crocs.